Benetton India plans to step up presence in footwear and innerwear segments
February 09, 2021
Sundeep Chugh, CEO & MD, Benetton India×
CEO expresses optimism for growth; brand to add 30-40 new stores
After the apparel segment witnessed a challenging year due to the pandemic, Benetton India is banking on stronger recovery trends in urban regions to get its business back to pre-Covid levels. The global brand is also gearing up to strengthen its presence in the fashion footwear and inner-wear segments in the next three years in the country.
Sundeep Chugh, CEO and MD, Benetton India said: “With the government’s focus on steering India towards the growth path and the vaccines coming in, this year we will look to returning 2019 levels of business performance. In the festival season, we saw business recovering by nearly 80-85 per cent compared with the corresponding period in the previous year.”
Made in India and resilience key themes in Republic Day ads
Ambuja Cement s campaign School shows an aged school peon who believes in keeping the tradition of celebrating Republic Day alive.Premium
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A variety of homegrown firms have highlighted their contribution to the country s growth through 72nd Republic Day campaigns this year, building on PM Narendra Modi s Make in India call and riding on the sentiment towards supporting local brands.
Parle Products, the makers of Parle - G biscuits, released an integrated campaign titled Swadeshi that talks about the ‘Made in India, made by India’ concept and celebrates the country s heterogeneity while invoking a sense of solidarity. The campaign has been conceptualised by advertising agency Rediffusion.
United Colors of Benetton rolls out a refreshing reminder that âCleanliness is next to Godlinessâ
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Crafted by Taproot Dentsu, itâs the perfect message about what India needs to do for a brighter future.
Last year, our lives depended on the hygiene and safety guidelines we followed, and on the deity living upstairs, of course. Without the two, humanity wouldnât have stood a chance.
Unfortunately, COVID hasnât left our lives. It continues to ravage our lives. Yes, there is a vaccine available now, but itâs a long way before we get the first sight of normalcy.
The second leg of #UnitedByCause campaign by Taproot Dentsu shows two hands in prayer gesture adopted by Muslims, and as water pours, the hands wash for cleansing and join into a ‘Namaste’, giving a message ‘to continue to do what we have been doing with hope’