United Colors of Benetton rolls out a refreshing reminder that âCleanliness is next to Godlinessâ
Share Via:
Crafted by Taproot Dentsu, itâs the perfect message about what India needs to do for a brighter future.
Last year, our lives depended on the hygiene and safety guidelines we followed, and on the deity living upstairs, of course. Without the two, humanity wouldnât have stood a chance.
Unfortunately, COVID hasnât left our lives. It continues to ravage our lives. Yes, there is a vaccine available now, but itâs a long way before we get the first sight of normalcy.
The second leg of #UnitedByCause campaign by Taproot Dentsu shows two hands in prayer gesture adopted by Muslims, and as water pours, the hands wash for cleansing and join into a ‘Namaste’, giving a message ‘to continue to do what we have been doing with hope’