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| 10 January 2021
Digital media measurement, data and analytics software provider DoubleVerify (DV) has made Brand Suitability Tiers generally available for advertisers and publishers.
Brand Suitability Tiers is the latest version of the company’s brand safety and suitability solution, and follows the launch in November of Video Complete, a solution said to offer holistic campaign quality measurement and maximum brand protection across all video environments.
“At a time when brand alignment with appropriate content has never been more important, our launch of Brand Suitability Tiers delivers a more nuanced and brand-specific way to assess content and context, explained DoubleVerify CEO Mark Zagorski.