Latest Breaking News On - Brand suitability tiers - Page 1 : comparemela.com

| 29 July 2021 Extending capability into YouTube and improving its brand suitability solution, digital media measurement, data and analytics software platform DoubleVerify (DV) has enhanced its brand safety and suitability solution with the introduction of Brand Safety Floor as a turnkey option. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers is designed to allow brands to align suitability settings with their own unique standards, delivering precision and scale, while empowering publishers to meet advertiser expectations and maximise monetisation of their content. Since launch, the majority of DV clients have adopted Brand Suitability Tiers, and are actively making refinements to their preferences. DV’s recent enhancements reflect customer demand for even greater control and coverage.

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