The article reviews Nerds 2024 campaign to show how influencer marketing can be combined with Super Bowl advertising to generate more exposures and heighten impact.
The article describes how influencer Addison Rae is used in NERDS teaser for its Super Bowl ad as well as its in-game spot, which introduces a new brand character, Gummy.
/PRNewswire/ NERDS® is making its bold debut on the world s biggest advertising stage for the first time in its 40-year history, which is also a first for.