People nerding out on NERDS Clusters, candy to appear in Super Bowl ad wafb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wafb.com Daily Mail and Mail on Sunday newspapers.
The article reviews Nerds 2024 campaign to show how influencer marketing can be combined with Super Bowl advertising to generate more exposures and heighten impact.
The article describes how influencer Addison Rae is used in NERDS teaser for its Super Bowl ad as well as its in-game spot, which introduces a new brand character, Gummy.