5 Lessons We Learned from These Famous Rebrands
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years or even decades post-creation.
Just consider Dunkin Donuts: the brand, first established in 1973, recently shifted its focus to coffee and, to demonstrate the shift, dropped the Donuts in the name.
The rebrand makes sense. Dunkin s consumers preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin was introduced. Dunkin needed a rebrand to ensure its business could grow
with its consumers, or risk falling behind.
A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. But it s not as simple as copying-and-pasting a fresh logo onto your homepage.
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