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02/02/21: Anthony Fauci gets his close-up HGTV: “Home Again with the Fords” at 9p Netflix: “Kid Cosmic,” “Mighty Express” IN THE NEWS A+E Networks Ad Sales will transact on a Total Audience currency leading into 2021 upfront negotiations. “By recognizing and engaging with all audiences, brands can finally plan media more holistically – to leverage every audience across every platform and to tap into the receptivity and buying power of the critically undervalued 55+ viewer,” said Peter Olsen, President, Ad Sales. “With Total Audience, we’re upending traditional demos for bigger impact.” The network group – including A&E, Lifetime and The History Channel – has scheduled its virtual upfront for Wednesday, March 3, with a presentation outlining new primary audience guarantees against Adults 18+. A+E noted that one in three adults in the US are 55+, account for $3.4 trillion in annual spending and are twice as likely to recall brands and messages from TV ad

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