Illuminate Dubai shines a light on hospitality industry
DUBAI, February 15, 2021 The Hotel Show Dubai has launched a first-of-its-kind, eye-catching initiative designed to showcase the resilience of the region’s hospitality community with the Illuminate Dubai festival of light set to spotlight the industry from February 18 to 27, 2021. The 10-day event will see a select group of popular hotels on Sheikh Zayed Road transformed by night into illuminated beacons of hospitality. Each hotel has been partnered with an internationally acclaimed lighting design firm with full creative license to construct a custom exterior façade installation under the theme titled a ‘Celebration of Lighting and Hospitality’.