Illuminate Dubai shines a light on hospitality industry
DUBAI, February 15, 2021 The Hotel Show Dubai has launched a first-of-its-kind, eye-catching initiative designed to showcase the resilience of the region’s hospitality community with the Illuminate Dubai festival of light set to spotlight the industry from February 18 to 27, 2021. The 10-day event will see a select group of popular hotels on Sheikh Zayed Road transformed by night into illuminated beacons of hospitality. Each hotel has been partnered with an internationally acclaimed lighting design firm with full creative license to construct a custom exterior façade installation under the theme titled a ‘Celebration of Lighting and Hospitality’.
Sheraton Grand Hotel Dubai
Sheraton Mall of the Emirates Hotel
Dusit Thani Dubai
Participating lighting designers include Light Touch, Light Fusion, Neolight, LW Design and more.
Organiser of the Hotel Show Dubai, Jasmeet Bakshi stated, “Following an extremely challenging trading year for the hospitality industry in 2020 and the knock-on effect that the pandemic has had on those industry sectors that support tourism GDP (Gross domestic product) contribution, we wanted to shine a light on the importance of this vital economic backbone”.
He added that Illuminate Dubai will create excitement among the hospitality industry, lighting professionals, and the general public.
For Samer Moukalled, vice president of Scientechnic Lighting Solutions, “The hospitality industry has long been a backbone to the thriving tourism sector of the UAE, and the idea of using light to reestablish its importance is a major boon for lighting experts like myself. Lighting is often termed the unsung