New Delhi [India], November 8 (ANI/PNN): India's premium vegan makeup brand, Lotus Make-Up has appointed Bollywood Actress Vaani Kapoor as the Brand Ambassador for its range of skin-friendly natural makeup products. As the face of the brand, Vaani Kapoor will appear in a high-voltage multimedia campaign spanning Digital, OTT platforms, OOH, Social media, and at multiplexes PAN India. During her two-year association with the brand, Vaani will endorse the Lotus Makeup Pro edit and Eco stay range of high-performance daily usable vegan make-up that is easy on the skin, non-toxic, paraben-free, and cruelty-free The key communication of the campaign is #MyMakeupMyWay in which the brand film talks about breaking stereotypes on how makeup can be carried guilt-free throughout the day. In the film, Vaani is seen using Lotus Makeup products at a get-together during the day, on a road trip, and an evening party. The stunning actress who readily connects with millennials and GenZ resonates with
Get latest articles and stories on Business at LatestLY. India s premium vegan makeup brand, Lotus Make-Up has appointed Bollywood Actress Vaani Kapoor as the Brand Ambassador for its range of skin-friendly natural makeup products. Business News | Bollywood Actress Vaani Kapoor Appointed Brand Ambassador for Lotus Makeup, High Voltage Digital Campaign Roles Out!.