From hard kombucha to CBD beverages, we take a look at some of the new products hitting the shelves around the globe.
Strainge Beast
Sierra Nevada’s Strainge Beast hard kombucha brand is expanding with three new flavors across the US.
The new launches are: Watermelon, Sea Salt, Lime & Mint (4.0% ABV, 100 calories); Raspberry, Golden Kiwi & Elderflower (4.0% ABV, 100 calories); and Grapefruit, Pomegranate & Cucumber (7.0% ABV, 180 calories).
“Strainge Beast hard kombucha is rooted in the craft brewer’s love for the art and science of
fermentation, says the brand.
Strainge Beast combines organic ingredients and traditional brewing processes for the best possible
flavor,”
/PRNewswire/ Sierra Nevada Brewing Co. is expanding the rollout of its Strainge Beast line of hard kombucha, unveiling three new bold and unique flavors,.
Agency to lead earned media strategy, public relations and social purpose marketing for the iconic craft brewery
SAN FRANCISCO – Interpublic Group (NYSE: IPG) agency Golin, announced today a new client partnership with Sierra Nevada Brewing Company after winning a competitive pitch and being named PR Agency of Record.
As PR AOR, Golin will be tapped to lead media strategy development, public relations, thought leadership and social purpose marketing for their ever growing portfolio across the U.S. The agency will service the account in its Western Region using a cross-market team between San Francisco and Los Angeles. The team of a dozen dedicated experts will manage the brand’s diverse beverage portfolio, including Sierra Nevada’s iconic namesake that pioneered the craft beer industry, as well as its notable flagship Pale Ale, Celebration IPA, Strainge Beast hard kombucha and “Little Things” portfolio. Client work begins this year.
Sierra Nevada Brewing Hands US PR Duties To Golin
Family-owned Sierra Nevada Brewing Company has named Golin its US AOR.
Diana Marszalek
21 Apr 2021 // 9:37AM GMT
SAN FRANCISCO Sierra Nevada Brewing Company has named Golin as its US PR agency of record.
Golin won the business in a competitive pitch. The firm’s remit includes leading media strategy development, public relations, thought leadership and social purpose marketing for the California family-owned brewer. Golin’s first charge is developing and rolling out creative campaigns supporting new product launches scheduled for this spring.
A team of about a dozen people from Golin’s San Francisco and Los Angeles offices will service the account, which covers Sierra Nevada’s namesake beer as well as its Pale Ale, Celebration IPA, Strainge Beast hard kombucha and its Little Things portfolio of drinks.
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