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Earth Day 2021: brands from P&G to Apple take action on climate change

Earth Day 2021: the best ads from P&G, Apple and Budweiser As we celebrate Earth Day’s 51st anniversary, brands from Apple to P&G are seizing the opportunity to encourage consumers to live more sustainably. The Drum rounds up the best Earth Day ads so far. Marking the second Earth Day to fall during a global pandemic, similarly to last year activations have shifted online in lieu of physical gatherings. The past 12 months have put the environment under tighter focus, with people learning to live more sustainably under Covid-19. And with the pandemic underlining the importance of brand purpose, there has been a definite increase in brands pushing sustainability further up their agenda.

Colorado-based New Belgium is brewing a beer of the climate-ravaged future and it s not great for a reason

Colorado-based New Belgium is brewing a beer of the climate-ravaged future and it s not great for a reason New Belgium, a brewing company based out of Fort Collins, is releasing a bland futuristic beer on Earth Day that makes an unpalatable point. and last updated 2021-04-22 16:22:52-04 New Belgium, a brewing company based out of Fort Collins that is reopening its taproom Thursday, is launching a bland futuristic beer for Earth Day that makes an unpalatable point. The company announced its new Fat Tire beer, called Torched Earth Ale. It mixes ingredients that would be plentiful in a climate-ravaged future, such as smoke-tainted water, drought-resistant grains, shelf-stable extracts and dandelion weeds, according to its website.

This Beer of the Future is Intentionally Bad

This Beer of the Future is Intentionally Bad Men s Journal 5 hrs ago David Johnston © Courtesy Image Torched Earth Ale While scientists gauge the impact of climate change, working to predict our future, New Belgium Brewing Co., found a way to brew one. It’s just a future, however, that it hopes we never experience.   The Beer of a Future You Don’t Want In honor of Earth Day, New Belgium created a very limited edition version of Fat Tire dubbed Torched Earth Ale. According to the Fort Collins, CO-based brewer, the beer was made using agricultural ingredients that might survive climate change: less-than-ideal options such as smoked malt, dandelions, hops extract, and drought-resistant grains like millet and buckwheat. By comparison, the brewery’s flagship Fat Tire Amber Ale uses three types of hops and four malt strains.

Fat Tire Releases Beer Made From Ingredients Available In The Future It s Awful And They Know It

Fat Tire Releases Beer Made From Ingredients Available In The Future It s Awful And They Know It
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