The growing need for sustainability: pledges, initiatives and more
April 29, 2021 10:38
The past year fractured everyday lives more so than anyone could have ever imagined. As the world and consumers reemerge from COVID norms, a focus is moving away from the pandemic, and returning to some of society’s other most pressing issues.
While many are realising life can go on without the every day commute to work, needless travel and other emissions-heavy activities, an increasing number are realising the ability to live more eco-friendly lives is more important than ever.
A study from the BBC’s Global Minds panel has found that post-COVID, audiences expectations of brands to take climate action is reaching all-time highs. Most notably, within Australians surveyed, 93% believe it is important for brands to address sustainability.
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Marking the second Earth Day to fall during a global pandemic, similarly to last year activations have shifted online in lieu of physical gatherings.
The past 12 months have put the environment under tighter focus, with people learning to live more sustainably under Covid-19. And with the pandemic underlining the importance of brand purpose, there has been a definite increase in brands pushing sustainability further up their agenda.