Page 10 - Stop Load News Today : Breaking News, Live Updates & Top Stories | Vimarsana

HUL’s ‘Smart Fill’ machine takes on refill pouches, zero waste stores… Share Via: … But how likely will it change consumer behaviour? Will the eco-friendly ‘woke’ citizen go the extra mile? After years of relying on refill pouches, ‘kirana’ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a ‘Smart Fill’ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic. HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a ‘Smart Fill’ bottle (which can be subsequently reused), then they will get a Rs 15 discount.

India generalTamil naduDamodar mallAshutosh karkhanisAjeeta bharadwajWunderman thompsonRoshnee desaiLeo burnettHindustan unileverSmart fillSurf excelStop loadFront loadComfort fabric conditionerVim dishwash liquidReliance retail