Open s win at Dieline Packaging Awards printweek.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from printweek.in Daily Mail and Mail on Sunday newspapers.
HULâs âSmart Fillâ machine takes on refill pouches, zero waste storesâ¦
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⦠But how likely will it change consumer behaviour? Will the eco-friendly âwokeâ citizen go the extra mile?
After years of relying on refill pouches, âkiranaâ stores and zero waste businesses, consumers finally have a more eco-friendly alternative to buying Hindustan Unilever (HUL) products. HUL has launched an initiative, called a âSmart Fillâ machine. It is an in-store vending model for its home care products, and its aim is to reuse, reduce and recycle plastic.
HUL is attempting to incentivise the use of this machine and reusable bottles by offering a discount. If the consumers bring in their own bottle, they are offered a Rs 30 discount. If they choose to purchase a âSmart Fillâ bottle (which can be subsequently reused), then they will get a Rs 15 discount.
Open wins Dieline Awards for luxury packaging design printweek.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from printweek.in Daily Mail and Mail on Sunday newspapers.
Mumbai: Open Strategy and Design, the Mumbai-based independent brand design consultancy has become the only Indian design agency to win at the prestigious Dieline Packaging Awards 2021, a global award platform that recognises the best in packaging design from across the world. Their work for Unsaid Library, a precious gifting brand based in Europe won the award in the Luxury