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Get ready to soak up a summer of Slurpee® and skateboarding fun!
VANCOUVER, BC, May 27, 2021 /CNW/ - 7-Eleven Canada announces their skateboarding summer line-up, celebrating their continued partnership with Canada Skateboard and the National team. The partnership offers 7-Eleven fans a summer full of exciting skateboard themed contests and awesome prizes, doubled up with tasty food, drinks and snacks as they head outside to enjoy the popular sport.
7-Eleven Summer Slurpee (CNW Group/7-Eleven Canada)
Norman Hower, Vice President and General Manager of 7-Eleven Canada says: As Canadians head outside to enjoy their summer, we are excited to kick-start the celebrations with a host of skateboarding activities in local communities - instore and online. We know our customers enjoy skateboarding and our hope is to make the summer even better for our fans by teaming up with Canada Skateboard, and bringing them awesome skateboard themed events online.
7-Eleven Canada Announces Sev s 360 Summer - Roll With Us Campaign Coming To Your Neighbourhood
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Joe Freshgoods is no stranger to collaboration.The Chicago designer and creative director’s latest campaign with 7-Eleven is the latest in a string of prominent partnerships that have included Converse and Crown Royal.
And like most things when it comes to Joe Freshgoods, the partnership is a result of manifestation. What started as a simple tweet just last month, landed the streetwear connoisseur a merchandise deal with the convenience store brand, which includes a limited-edition capsule collection includes sweats, shirts and socks, along with collectible sticker packs inspired by the iconic 7-Eleven colors: green, orange, and red.
“I’m beyond excited to bring this collab with 7-Eleven to life,” Joe Robinson, a.k.a. Joe Freshgoods, said in a press release on Monday. “Growing up in Chicago, I would always hit up the local 7-Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends. While that store is now closed, the brand remin
7-Eleven, Inc. is going all in on its collab with Chicago native
Joe Robinson – better known as Joe Freshgoods – to create a limited-edition capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off
Brainfreeze SZN™ – a super chill season celebrating all things summer, Slurpee®, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET.
7-Eleven, Inc. is going all in on its collab with Chicago native Joe Robinson – better known as Joe Freshgoods – to create a limited-edition capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off Brainfreeze SZN™ – a super chill season celebrating all things summer, Slurpee®, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET.
Image via Joe Freshgoods x 7-Eleven
Joe Freshgoods has been tapped by 7-Eleven to create a limited-edition capsule in celebration of all things summer.
The collaboration is part of 7-Eleven’s Brainfreeze SZN 2021 campaign, which also features the launch of a new augmented reality game inside the convenience store brand’s Sticker Slap app.
“I’m beyond excited to bring this collab with 7-Eleven to life,” Joe Robinson, a.k.a. Joe Freshgoods, said in a press release on Monday. “Growing up in Chicago, I would always hit up the local 7-Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends. While that store is now closed, the brand reminds me of being young and free, so I had a lot of fun coming up with these designs in the iconic orange, green and red colors that 7-Eleven fans and skaters alike are going to love.”
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