Joe Freshgoods is no stranger to collaboration.The Chicago designer and creative director’s latest campaign with 7-Eleven is the latest in a string of prominent partnerships that have included Converse and Crown Royal.
And like most things when it comes to Joe Freshgoods, the partnership is a result of manifestation. What started as a simple tweet just last month, landed the streetwear connoisseur a merchandise deal with the convenience store brand, which includes a limited-edition capsule collection includes sweats, shirts and socks, along with collectible sticker packs inspired by the iconic 7-Eleven colors: green, orange, and red.
“I’m beyond excited to bring this collab with 7-Eleven to life,” Joe Robinson, a.k.a. Joe Freshgoods, said in a press release on Monday. “Growing up in Chicago, I would always hit up the local 7-Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends. While that store is now closed, the brand remin
7-Eleven, Inc. is going all in on its collab with Chicago native
Joe Robinson – better known as Joe Freshgoods – to create a limited-edition capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off
Brainfreeze SZN™ – a super chill season celebrating all things summer, Slurpee®, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET.
7-Eleven, Inc. is going all in on its collab with Chicago native Joe Robinson – better known as Joe Freshgoods – to create a limited-edition capsule collection. The first set of merch drops May 13 at 7:11 p.m. ET, kicking off Brainfreeze SZN™ – a super chill season celebrating all things summer, Slurpee®, skating and street culture. A second wave of the fashion collab with new pieces follows two weeks later, on May 27, also going live at 7:11 p.m. ET.
Image via Joe Freshgoods x 7-Eleven
Joe Freshgoods has been tapped by 7-Eleven to create a limited-edition capsule in celebration of all things summer.
The collaboration is part of 7-Eleven’s Brainfreeze SZN 2021 campaign, which also features the launch of a new augmented reality game inside the convenience store brand’s Sticker Slap app.
“I’m beyond excited to bring this collab with 7-Eleven to life,” Joe Robinson, a.k.a. Joe Freshgoods, said in a press release on Monday. “Growing up in Chicago, I would always hit up the local 7-Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends. While that store is now closed, the brand reminds me of being young and free, so I had a lot of fun coming up with these designs in the iconic orange, green and red colors that 7-Eleven fans and skaters alike are going to love.”
Joe Freshgoods and 7-Eleven Announce New Merch Collaboration
“I’m beyond excited to bring this collab with 7-Eleven to life,” said Freshgoods. “Growing up in Chicago, I would always hit up the local 7-Eleven on Division and Lockwood to grab a Slurpee drink or a snack and just hang out with friends. While that store is now closed, the brand reminds me of being young and free, so I had a lot of fun coming up with these designs in the iconic orange, green and red colors that 7-Eleven fans and skaters alike are going to love.”
The collection will feature two merch drops that will be highly exclusive and sought after. Starting at 7:11pm EST on May 13, 2021 on joefreshgoods.com, 7-Eleven and Joe Freshgoods fans alike can purchase this exclusive gear. The second merch drop is set to go live two weeks later, on May 27 at 7:11pm EST on the same site.