isn t that pretty? now what do i do? making computers easy enough to use for a beginner, it wasn t always true. people had never encountered this stuff. hold down shift and press so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. right now, if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem, which is learning how to use the computer. substantial problem to overcome. once you overcome that, it s a phenomenal tool. steve jobs thought that a computer should require no technical skill. he thought that it should be capable of generating artistic endeavors and not just number-crunching business things. is there anything you d like to see?
been working on, and it caused a sensation. we had absolutely no idea what people were going to do with these things when we started out. as a matter of fact, the two people who it was designed for was woz and myself, cause we couldn t afford to buy a computer kit on the market. we got it working and showed it to our friends and everybody wanted one. woz was the technical genius and jobs was the marketing genius, and you needed both of those kinds of mind-sets to make this new technology work and create this company out of thin air, called apple. since the apple computer company was founded five years ago, its sales have sky rocketed from $100,000 to $100 million. with the most popular type write other-sized computer on the market. steven jobs is 26 years old and sees his computer s future as the future of man kind. how many calculators do you have? two maybe. and you use the automatic teller machines? sure. so life is seducing you into using these things.
on january 24th, apple computer will introduce mcintosh. [ applause ] personal computer war heated up today. apple computer officially unveiled its new mcintosh. i ll let my mcintosh speak for itself. hello, i m mcintosh. the introduction to mac was an event. steve jobs really did think of the mac as a thing that would change the world. apple is betting $100 million and admittedly, its future to make inroads against ibm. apple felt like a rock band. they had the same kind of spirit. they seemed to be going up against the man in ibm. it is aimed at a largely untapped market of managers, professionals and students. while they make up about 75% of the work force, less than 5% now use computers, mostly because of their complexity. mcintosh is designed for simplicity. using a palm-sized unit called a mouse. it was the first time that a machine was versatile. it was simple. it was friendly.
we d love to have it in a book right now, you know, about this size, but that s technically impossible. steve s like, i want to make a friendly computer, a computer that comes from a different kind of place, that owes its inspiration to people who are thoughtful and creative and human and humane. this is an experimental office system of the xerox research center in palo alto, california. flowers, my anniversary. i forgot. xerox in the 1980s was one of the most exciting companies in america. they had a booming business. it wasn t a computer company. but it was the palo alto research center. xerox park was xerox s think tank. they were working on all these crazy, out-there ideas which included the mouse, overlapping windows, fonts and graphics on a computer screen just to see if they could do did. steve jobs hears about some of this work going on at this lab
[ applause ] personal computer war heated up today. apple computer officially unveiled its new mcintosh. i ll let my mcintosh speak for itself. hello, i m mcintosh. the introduction to mac was an event. steve jobs really did think of the mac as a thing that would change the world. apple is betting $100 million and admittedly, its future to make inroads against ibm. apple felt like a rock band. they had the same kind of spirit. they seemed to be going up against the man in ibm. it is aimed at a largely untapped market of managers, professionals and students. less than 5% now use computers, mostly because of their complexity. mcintosh is designed for simplicity. using a palm-sized unit called a mouse.