steve jobs hears about some of this work going on at this lab and wants a look. jobs park was an invention place, xerox bark was a renovation place. it was different and more communicative than anything he d seen before. owe knew it was effective, because it was affecting him. jobs realizes, this is the future of computing. this is a whole different kind of computer to be built. famously, a computer for the rest of us. 1984. the ridley scott commercial for the mcintosh. it depicted a scary 1984 leader on a big screen. saying that this tiny little company, apple, is going to destroy the reigning power. we shall on january 24, apple computer will introduce mcintosh.
were doing could lead to a new product called the personal computer. it was at a club where they displayed the computer they d been working on, and it caused a sensation. we had absolutely no idea what people were going to do with these things when we started out. as a matter of fact, the two people who it was designed for was woz and myself, because we couldn t afford to buy a computer kit on the market. we got it working and showed it to our friends and everybody wanted one. woz was the technical genius and jobs was the marketing genius, and you needed both of those kinds of mind-sets to make this new technology work and create this company out of thin air, called apple. since the apple computer company was founded five years ago, its sales have sky rocketed from $100,000 to $100 million. with the most popular type write sized computer on the market. steven jobs 26 years old and sees his computer s future as the future of man kind. how many calculators do you have? two ma
i figure i just as soon be as smart as he is. they aren t friendly except for playing pac man. a small snag in computer marketing is called techno phobia. fear of these bloodless little wizards. manufacturers are trying to overcome it by making them what they call user-friendly. isn t that pretty? now what do i do? making computers easy enough to use for a beginner, it wasn t always true. people had never encountered this stuff. hold down shift and press so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these tngs for the first time. right now, if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem, which is learning how to use the computer. substantial problem to overcome. once you overcome that, it s a phenomenal tool. steve jobs thought that a computer should require no technical skill. he though
for playing pac man. a small snag in computer marketing is called techno phobia. fear of these bloodless little wizards. manufacturers are trying to overcome it by making them what they call user-friendly. isn t that pretty? now what do i do? making computers easy enough to use for a beginner, it wasn t always true. people had never encountered this stuff. hold down shift and press you missed it. so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. right now, if you buy a computer system and you want to solve one of your problems, we immediately throw a big problem right in the middle of you and your problem, which is learning how to use the computer. substantial problem to overcome. once you overcome that, it s a phenomenal tool. steve jobs thought that a computer should require no technical skill. he thought that it should be
we shall on january 24, apple computer will introduce mcintosh. [ applause ] personal computer war heated up today. apple computer officially unveiled its new macintosh. i m i ll let macintosh speak for itself. hello, i m macintosh. the introduction to mac was an event. steve jobs really did think of the mac as a thing that would change the world. apple is betting $100 million and admittedly, its future to make inroads against ibm. apple felt like a rock band. they had the same kind of spirit. they seemed to be going up against the man in ibm. it is aimed at a largely untapped market of managers, professionals and students. less than 5% now use computers, mostly because of their complexity. macintosh is designed for simplicity. using a palm-sized unit called a