No More Tweets: Twitter Renamed to X cpapracticeadvisor.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cpapracticeadvisor.com Daily Mail and Mail on Sunday newspapers.
“It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale.
It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to
Years of litigation for Twitter as Microsoft, Meta owns the X trademark theindependent.sg - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theindependent.sg Daily Mail and Mail on Sunday newspapers.
Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."