It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.
Analysts believe that Tesla CEO Elon Musk is risking killing billions of dollars in brand value by turning Twitter into "X," given that Twitter is one of the rare brands that has become so popular it turned into a verb as it is intertwined with everyday conversation. One marketing expert calls the rebrand "completely irrational from a business and brand point of view."
It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.
Twitter Turning Into X Is Set to Kill Billions in Brand Value bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.