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What Will the New Wave of Boutique Hotels Look Like?

More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality. You can read all of his writing here. If you think back to the original wave of boutique hotels, they were pretty revolutionary. Instead of the cookie-cutter lodging that an American traveler was used to, a wave of entrepreneurs created beautiful jewel boxes with personality and sensibility.

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