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Is it the right time for fmcg brands and retailers to start TikTok?

By George Nott2021-01-22T16:28:00+00:00 As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery In September, Nathan Apodaca’s truck broke down on an Idaho freeway. Unfazed, he hopped on his skateboard and filmed himself on his phone, cruising down the exit lane and taking swigs of Ocean Spray from the bottle while miming the lyrics to Fleetwood Mac’s Dreams. The resulting TikTok post garnered billions of views, and more still after being reposted to other social platforms. TikTok’s users – or ‘creators’, as the platform calls them – responded with countless remakes and tributes. As a result, the 43-year-old Dreams re-entered the US music charts and shelves were cleared of Ocean Spray Cran-Raspberry juice. “Dreams really do come true,” Ocean Spray responded (they also sent Apodaca a new truck in gratitude).

Tis the Season But Why Would Anyone Think of Going Ice Fishing

Why Would Anyone Even Think of Going Ice Fishing? Enter your number to get our free mobile app I recently came across an article in the Newstimes titled, Where to Go Ice Fishing in Connecticut. I got to thinking there have to be some legitimate reasons why humans are attracted to standing on a patch of an ice-covered lake or pond hoping to catch a fish. Let s face it, it s the dead of winter, you re standing on a sheet of ice looking down into a hole that you had to carve out yourself, and it s 18 degrees with a wind chill of 5 degrees. Are we having fun yet? Well, this guy sure is on Bantam Lake.

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