comparemela.com

Latest Breaking News On - Pringles europe - Page 1 : comparemela.com


communicatemagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from communicatemagazine.com Daily Mail and Mail on Sunday newspapers.

Is it the right time for fmcg brands and retailers to start TikTok?

By George Nott2021-01-22T16:28:00+00:00 As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery In September, Nathan Apodaca’s truck broke down on an Idaho freeway. Unfazed, he hopped on his skateboard and filmed himself on his phone, cruising down the exit lane and taking swigs of Ocean Spray from the bottle while miming the lyrics to Fleetwood Mac’s Dreams. The resulting TikTok post garnered billions of views, and more still after being reposted to other social platforms. TikTok’s users – or ‘creators’, as the platform calls them – responded with countless remakes and tributes. As a result, the 43-year-old Dreams re-entered the US music charts and shelves were cleared of Ocean Spray Cran-Raspberry juice. “Dreams really do come true,” Ocean Spray responded (they also sent Apodaca a new truck in gratitude).

© 2025 Vimarsana

vimarsana © 2020. All Rights Reserved.