Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Boody works with alt/shift/Sydney for its #DoLess campaign mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Australian underwear brand Boody has launched its first creative work under new brand platform, ‘The Official Underwear of the Entire Planet’. This is the first work since appointing Clemenger BBDO. The campaign features world-renowned ethnologist Dr Jane Goodall as brand spokesperson.