David Incorvaia, founder and creative director of LURE believes brands have to think Barbie-big to cut through in 2023. He passionately believes that marketers should be creating culture, rather than reacting to it.
David Incorvaia, founder and creative director of Lure, believes brands have to think Barbie-big to cut through in 2023. He passionately believes that marketers should be creating culture rather than reacting to it.