Nothing makes recommendation engines-and every other means of profit-making leverage-go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
Whether your game is FAST, AVOD, SVOD, hybrid, or premium or longtail content, leveraging metadata intelligently is a critical component of monetizing your offerings. Warner Bros. Discovery s Dan Trotta, TVREV s Alan Wolk, Vevo s Bethany Atchison, Erickson Strategy s Paul Erickson, and Chris Pfaff Tech Media s Chris Pfaff break down current and emerging stratagems in this clip from Streaming Media Connect 2023.
As with any other entertainment streaming genre, the engine driving FAST is the monetization of content, and as with large-scale live events in particular, FAST thrives on pairing brands with properties and serving those brands effectively. In this clip from Streaming Media Connect 2023, Revry co-founder Damian Pelliccione and Chris Pfaff of Chris Pfaff Tech Media discuss how Revry works with brands and the sort of brand identification with key Revry programming that enables the industry s leading LGBTQ+ programming destination to thrive and grow.