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From Aspirations to Actions: UNWTO s Vision comes to life in Riyadh on World Tourism Day
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Newsweek s Future of Travel Awards 2021
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UNWTO, Google scale up collaboration to drive tourism recovery
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May 24, 2021
The World Tourism Organization (UNWTO) and Google have signed a new agreement to work together and lead global tourism’s recovery through innovation, education, and market intelligence.
The new Memorandum of Understanding (MoU) builds on past co-operation between the UN specialised agency for tourism and Google. With destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery.
The two organisations will host trainings for destination management organisations (DMOs), using a new capacity building curriculum developed by Google. These sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination currently faces.
World Tourism Organization and Google Partner to Drive Sustainable Recovery 24 May 2021
The World Tourism Organization (UNWTO) and Google have signed a new Memorandum of Understanding (MoU) to work together and lead global tourism’s recovery through innovation, education, and market intelligence.
The new Memorandum of Understanding (MoU) builds on past cooperation between the UN specialized agency for tourism and Google. With destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery.
Notably, the two organizations will host trainings for Destination Management Organizations (DMOs), using a new Capacity Building Curriculum developed by Google. These sessions will empower destinations to switch to digital, with the training adapted to reflect their specific circumstances and the unique challenges every destination