Tassie Tourism moves media account to Starcom
April 22, 2021 10:07
Starcom’s remit will include a focus on domestic travellers as well as planning for the returning international travellers. Starcom is part of Publicis Groupe.
Tourism Tasmania chief marketing officer, Emma Terry, said: “We’re excited to embark on this
partnership with the Starcom team who bring a wealth of experience in executing effective media
solutions with data-driven precision. Starcom’s approach as the Human Experience agency is a
natural fit with Tourism Tasmania’s brand promise and we look forward to working together to find
innovative ways to continue telling Tasmania’s story.”