Operator
Good morning, and welcome to Macy s First Quarter 2021 Earnings Conference Call. [Operator Instructions]. I would now like to turn the call over to Mike McGuire, Head of Investor Relations. Please go ahead.
Mike McGuire
Head of Investor Relations
Thank you, Operator. Good morning, everyone, and thanks for joining us on this conference call to discuss our first quarter 2021 results. With me on the call today are Jeff Gennette, our Chairman and CEO; and Adrian Mitchell, our CFO. Jeff and Adrian have prepared remarks that they will share, after which we ll host a question-and-answer session.
Given the time constraint to the number of people who want to participate, we ask that you please limit your questions to one. In addition to this call and our press release, we have posted a slide presentation on the Investors section of our website www.macysinc.com. The presentation summarizes the information in our prepared remarks and includes some additional facts and figures.
Dive Brief:
Macy s in August launched a media network that looks to generate an additional source of income for the department store retailer by selling ads to brands, executives said on a call discussing fourth-quarter results with analysts, a transcript of which was provided by Seeking Alpha.
The Macy s Media network has already brought in more than $35 million. Speaking to analysts, chief executive Jeff Gennette billed the service as a new fashion and beauty publishing model. An in-house advertising team runs the platform, which offers formats like sponsored product, website display and physical media ads, a spokesperson told Ad Age.