Dive Brief:
Macy's in August launched a media network that looks to generate an additional source of income for the department store retailer by selling ads to brands, executives said on a call discussing fourth-quarter results with analysts, a transcript of which was provided by Seeking Alpha.
The Macy's Media network has already brought in more than $35 million. Speaking to analysts, chief executive Jeff Gennette billed the service as "a new fashion and beauty publishing model." An in-house advertising team runs the platform, which offers formats like sponsored product, website display and physical media ads, a spokesperson told Ad Age.