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Customer value key to driving B2B growth

Customer value key to driving B2B growth
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Forrester: To Achieve Sustainable Growth, B2B Firms Must Center Their Revenue Process On Customer Value

Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity .

Microsoft exec rejects rogue generative AI risk

A Microsoft policy executive said to Pennsylvania lawmakers this week he’s "unaware" of the possibility that generative artificial intelligence could develop sentience and become exploitive – even dangerous.

Microsoft exec rejects rogue generative AI risk

(The Center Square) – A Microsoft policy executive said to Pennsylvania lawmakers this week he’s "unaware" of the possibility that generative artificial intelligence could develop sentiency and become exploitive –

71% Of Enterprises Experimenting With Real Use Cases For GenAI

About 71 per cent of enterprises globally are experimenting with real use cases for generative AI and over the next decade

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