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Bed Bath & Beyond Unveils Its Next Wave of Owned Brands that will Inspire Customers to be Home, Happier™
Three New Owned Brands by mid-July to cover kitchen, home storage and provide consumers with a youthful, eclectic collection
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UNION, N.J., June 2, 2021 /PRNewswire/ Bed Bath & Beyond (Nasdaq: BBBY) today announced that it will launch three new Owned Brands this quarter, continuing the Company s execution of its biggest product assortment change in a generation to rebuild its authority in the $180 billion home market. With the launch of the new Owned Brands in the coming weeks, the Company will have launched six Owned Brands in five months – which is ahead of its previously announced 6-month timetable and in advance of the important Back to College shopping season.
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Bed Bath & Beyond Inc (NASDAQ: BBBY) is trading higher Wednesday after the company announced the launch of three new brands.
What Happened: The company announced that it will launch its Our Table, Wild Sage and Squared Away brands over the next two months.
Our Table will feature a new line of modern kitchen and dining wares.
Wild Sage is a youthful, eclectic collection of stylish and free-spirited pieces for the home.
Squared Away will be a new line of storage, organization, and cleaning solutions for the home. I am pleased that we are ahead of schedule in delivering our Owned Brands plan, launching product assortments strategically sequenced to cover our core destination categories of bed, bath, kitchen & dining, indoor decor and storage & organization, said Mark Tritton, president and CEO of Bed Bath & Beyond.