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Phlemuns Spring 2021 Campaign Embraces Modern Practicality
Phlemuns Spring 2021 Campaign Embraces Modern Practicality
Bright, sustainable staples for the every day have never looked so good.
Bright, sustainable staples for the every day have never looked so good.
April 16, 2021 A celebration of color, versatility and nebulous sustainability, the Phlemuns Spring 2021 campaign is reshaping the modern era. Evolving with each collection, the unisex LA-based label continues to bridge the gap between casual streetwea and sustainable luxury with the spring campaign, elevated and refined to the very core. Looks are embedded in a buoyant palette of pink, laced with varying shades of chocolate and white whimsy is threaded through each structured tee, each piece of outerwear.
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It was the sandhill cranes that sparked Lee Schoeneweâs artistic imagination.
After a birding tour to see the crane migration in Nebraska he picked up a small cane in an antique shop and transformed it to resemble one of the birds they had just seen.
A pair of fellow birders and artists on the trip made a point to encourage Lee in this newfound hobby.
Another artist that has actively encouraged him actually shares his studio space.
That would be his wife, Nancy.
âWe all felt he had this talent for folk art,â Nancy said. âThey really encouraged Lee, we all did, and when you get that from a person whoâs good in their field it really goes a long way.â
It’s always energizing to see resilient folks transform an indifferent experience into fuel that blazes a new path. Years of working in the advertising industry was like skating on the surface, pushing Cathrin Hoffman into a passion for making work that speaks about the human experience.
Through imagery and sculptural work depicting the sting and heat of being human, she delves into questions similar to those the European existentialist philosophers pondered over a hundred years ago. Blasting through an advanced digital age where reality and cyber existence keep shapeshifting, she creates rough 3D renderings of anthropomorphic shapes existing in desolate, void spaces. Stripped of identifying features, removed from objects that would suggest social status, they are portrayed with an emphasis of the questionable flaws we all carry. After years of photoshopping and perfecting models and consumer goods integral to her profession, Hoffmann decided to focus on telling the other,
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