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Juxtapoz Magazine - Cathrin Hoffmann: The Big Why

  It’s always energizing to see resilient folks transform an indifferent experience into fuel that blazes a new path. Years of working in the advertising industry was like skating on the surface, pushing Cathrin Hoffman into a passion for making work that speaks about the human experience.   Through imagery and sculptural work depicting the sting and heat of being human, she delves into questions similar to those the European existentialist philosophers pondered over a hundred years ago. Blasting through an advanced digital age where reality and cyber existence keep shapeshifting, she creates rough 3D renderings of anthropomorphic shapes existing in desolate, void spaces. Stripped of identifying features, removed from objects that would suggest social status, they are portrayed with an emphasis of the questionable flaws we all carry. After years of photoshopping and perfecting models and consumer goods integral to her profession, Hoffmann decided to focus on telling the other,

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