Crackle Plus Adds SpotX to Monetize OTT Inventory Across New Distribution Channels
Leading Global Video Advertising Platform Connects Advertisers with Crackle Plus Premium Inventory Distributed Across FAST Channels
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NEW YORK, March 2, 2021 /PRNewswire/
SpotX, the leading global video advertising platform, today announced a strategic partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
Crackle Plus, a Chicken Soup for the Soul Entertainment (NASDAQ: CSSE) company, linear and VOD networks are available in the US and can be accessed on up to 29 devices and services including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, and VIZIO), gaming consoles (PS4 and XBox One), iOS and Android mobile devices, and on desktop at
CMO s top 8 martech stories for the week - 11 February 2021
All the latest martech, customer and adtech news from LiveRamp, Magnite, Onclusive and Shareablee, WordPress VIP, Scratchpad, Iteratively, Leadspace and Tealium
LiveRamp to acquire DataFleets
Data connectivity platform, LiveRamp, has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy.
This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers. In addition, the deal opens up new use cases as well as new markets for distributed data collaboration through LiveRamp Safe Haven. Financial terms were not disclosed.
| 11 February 2021
Leading global video advertising platform SpotX has announced a partnership with LG Electronics (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America.
With over 120 million LG smart TVs activated globally and streaming viewing continuing to grow, LG says that it is primed to elevate its advertising business as it readies for increased programmatic executions.
The also deal will SpotX providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through the SpotX platform or the demand-side platform (DSP) of their choice.
Capture Top Performance with These 3 Global X ETFs February 8, 2021
Funds related to cannabis and the thematic growth industry saw strong returns over the past week for ETF provider Global X. One more fund that also seeing a strong 1-week performance was related to metals, but not silver or gold.
Here are the three funds from Global X that saw the best performances over the past week.
At the top of the heap was the
Global X Cannabis ETF (POTX), which was up over 26%. POTX seeks to provide investment results that correspond generally to the price and yield performance of the Cannabis Index.
U.S. advertising platform Magnite has agreed to buy video advertising group SpotX from European broadcaster RTL Group for $1.17 billion, it said on Friday, aiming to create a leading interactive advertising platform.