CMO s top 8 martech stories for the week - 11 February 2021
All the latest martech, customer and adtech news from LiveRamp, Magnite, Onclusive and Shareablee, WordPress VIP, Scratchpad, Iteratively, Leadspace and Tealium
LiveRamp to acquire DataFleets
Data connectivity platform, LiveRamp, has entered into a definitive agreement to acquire DataFleets, a cloud data platform that enables data silos to be unified without moving data or compromising privacy.
This acquisition expands LiveRamp’s data protection capabilities to unlock greater data access and control for its customers. In addition, the deal opens up new use cases as well as new markets for distributed data collaboration through LiveRamp Safe Haven. Financial terms were not disclosed.