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GroupM Deal With Amazon To Use Influencer Content In Ads Sees 300% Uptick In CTRs

Influencer-made content can now sit directly in Amazon ads and product pages, bridging e-commerce and influencer campaigns for GroupM clients.

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Walmart s Latest Moves Could Be a Dagger to Amazon s Most Profitable Business Segment

Walmart made some changes to its small, but profitable advertising business operations earlier this year.

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Walmart s Latest Moves Could Be a Dagger to Amazon s Most Profitable Business Segment

Walmart made some changes to its small, but profitable advertising business operations earlier this year.

While amazonSponsored productSponsored brandsSponsored productsSponsored brandPrime day

Amazon Advertising Options Guide: What Marketers Need to Know

Amazon Advertising Options Guide: What Marketers Need to Know

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Perpetua Benchmark Report: Cost to play on Sponsored

Perpetua's Q3 2021 Benchmark Report highlights Ad performance and category insights across Amazon and Instacart in preparation for Q4 and holiday.

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