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Campari Group Launches The RARE Division For The Super Premium And Above Spirits Route-To-Market
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NEW YORK In concert with Campari Group’s goal to establish world-class Spirits Brands, the world’s sixth leading spirits company announces the launch of the RARE division. Operating from New York City, this sector will focus on Campari Group’s super-premium and above offering through a new, dedicated interior department. This incubator division, as an agile alternative brand equity building laboratory, will be led by Julka Villa, who will retain her role as Global Strategic Marketing Spirits Managing Director, and will operate distinct from Campari America under the direct aegis of the Group CMO. The RARE division will pilot across an ensemble of brands including Champagne, Cognac, Rum, Bourbon, Single Malt Scotch, and White Spirits.
Reportable, Inc.: Highland Park Launches Cask Strength Release No. 1 To view the full announcement, including downloadable images, bios, and more, click here.
Key Takeaways:
Orkney based distillery, Highland Park, has introduced a cask strength edition, Highland Park Cask Strength Release No. 1, to its award-winning single malt Scotch whisky range.
The straight from the cask whisky is whisky in its purest form, with no water added after maturation, giving the whisky a robust and intense flavour with a greater depth of finish.
Highland Park Cask Strength Release No. 1 is the first in a line of highly anticipated batch releases. Each batch will be crafted to share the same underlying character, but with different flavours coming to the forefront based on the cask make-up.