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Are news outlets using the wrong metrics to assess sites success?

News organizations seeking to measure their websites’ success typically have focused on two metrics: page views and time spent on the site. But data collected and analyzed from the Medill Subscriber Engagement Index indicates that such an approach is misguided.

Medill index analysis stresses reader regularity | Editor and Publisher

News organizations seeking to measure their websites’ success typically have focused on two metrics: page views and time spent on the site. But data collected and analyzed from the Medill Subscriber Engagement Index indicates that such an approach is misguided.

Readers don t mind when news organizations run wire stories

UNC J-School Hiring Flap Shows Its Lack of Focus

UNC Chapel Hill boasts one of the premier journalism schools in the country, but the recent controversy — of its own making — threatens to be not just a distraction but a detraction. The UNC Hussman School of Journalism and Media possesses a stable of top-tier teaching and research faculty, several of whom spent years in the profession. The school’s graduates routinely land jobs at national media outlets across the country, while others fill the open spots at community newspapers like The Pilot across this state. Its alums are among some of the most prominent journalists and media personalities in the nation, a number of whom have won major awards like Pulitzer Prizes.

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