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Frequent readers are more valuable to news outlets than occasional readers, new analysis reaffirms

A Medill study of data from a business weekly publication shows the value of regular readers over pageviews.

Medill malthouseMichael silbermanEdward malthouseJohnm mutzTim franklinArvid tchivzhelNorthwestern robertr mccormick school of engineeringMarketing communicationsNorthwestern university medill local news initiativeMedill local news initiativeMedill spiegel research centerMedill school of journalismNorthwestern universityMedill schoolIntegrated marketingErastus otis haven professor

Readers don t mind when news organizations run wire stories

In fact, wire service and syndicated content can help to develop reading habits and retain subscribers among lighter readers, analysis finds.

Medill malthouseEdward malthouseJohnm mutzTim franklinPoynter rick edmondsJim kennedyMyrtaj pulliam charitableNews initiativeAssociated pressNorthwestern university medill subscriber engagement indexNorthwestern medill spiegel research centerA spiegel centerNorthwestern university medill local news initiativeMedill spiegel research centerGoogle news initiativeNorthwestern university

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