Tomatoes to be sold through ONDC in New Delhi to tackle rising prices thehindubusinessline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thehindubusinessline.com Daily Mail and Mail on Sunday newspapers.
Tomato will be sold for next 10-15 days and can be bought through buyer apps - Paytm, MagicPin. The NCCF has become a seller app on the ONDC and will make the tomatoes available at the subsidised rate through it.
Bernstein: Customer acquisition costs will be lower for such apps, and fintech companies can also present direct interventions such as lending to customers to keep them engaged on the platform, the research firm said.
ONDC had gone beta live on July 5 in Mumbai, Delhi NCR (including Noida, Gurgaon and Faridabad), Chennai, Hyderabad and Kolkata post scaling seller density in these cities.