New Delhi [India], December 2 (ANI/BusinessWire India): Beverage giant Coca-Cola India has partnered with Adani Group subsidiary 'Adani Digital Labs Private Limited' to optimize the reach of its brands to consumers across the country. As part of this first-of-its-kind initiative, Coca-Cola India is working with Adani Digital Labs Private Limited to use the consumer-centric platform for product sampling and develop deep consumer insights and unparalleled 'direct connect' with the consumers. Coca-Cola is among the first brands to make its products available on this innovative platform. As part of the partnership, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of the India's top airports. Adani Digital Labs Private Limited is the digital arm of Adani Group known for enabling seamless user journeys & experiences to connect with the group'
Best Media Info: Through the partnership, select brands under Coca-Cola India’s ambit will be sampled at, airports for building deep insights about the consumer| Marketing News