Digital platforms and new products can help manufacturers keep seasonal candy exciting for consumers despite pandemic-related restrictions.
Candy is still a sweet category for supermarket retailers. Consumers turned to indulgent treats to take the edge off their pandemic panic a trend that’s not likely to change any time soon and seasonal candy remains a key segment of the category.
“Our data shows that chocolate is among the top categories that consumers are eating, in part because consumers turn to chocolate for comfort and because people are looking for ways to have more fun while they’re at home,” says Lynn Hemans, VP of consumer intelligence and strategy at The Hershey Company, in Hershey, Pa.