Koreans drink around 353 cups of coffee every year, according to Hyundai Research Institute s latest report. The figure is a sharp rise from 291 cups in 2015 and 2.7 times more than the world s yearly average of 132 cups. People in the caffeine-loving nation have primarily consumed instant coffee packaged in stick-type pouches - more commonly known as “mix coffee” here - or in the form of iced or hot Americano.