Theborn Korea, a food and beverage franchise business founded by celebrity chef Paik Jong-won, officially launched its listing process earlier this week, aiming to go public on the Kosdaq market during the second half of this year.
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Large food and beverage franchises in Korea are resuming efforts to go public this year. But market observers are skeptical about their potential for success, in light of the economic downturn and the ongoing series of unsuccessful initial public offerings (IPOs) within this sector.