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Agency launches debut campaign with Behind You for What’s Ahead
Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.
The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.
May 10 2021, 10:56 am | BY Ricki Green | 47 Comments
Allianz Australia has launched its new brand campaign, ‘Behind you for what’s ahead’; the first work from creative startup Howatson+White, following the agency’s official launch in early March when it announced Allianz as its foundation client.
The work is a local build on Allianz’s global brand refresh which showcases the insurer’s global purpose – ‘we secure your future’; and will be driven by a new visual identity. Allianz Australia is the first Allianz business to take the refreshed brand to market, making Australia the flagship for the new Allianz brand globally.
May 10, 2021 10:00
The new brand campaign from Allianz Australia is more than just a fresh piece of work for the 100+ year old insurer, it is the foundations of a deep partnership between Allianz Australia and new agency Howatson+White.
“It has been a true partnership,” Allianz Australia, general manager marketing, Sophie Finn told Mumbrella. “Ant and Chris have been hands-on all the way through this and it has been an absolute collaborative team effort.”
Allianz was revealed as the foundation client for Chris Howatson and Ant White’s eponymous creative agency, Howatson+White, in March, just a few months after the pair departed CHE Proximity to launch their own offering. The agency was appointed with a full-service remit, working across Allianz’s marketing including creative, PR, CRM, shopper and digital.
Howatson + White launch first brand campaign for Allianz Australia
May 10, 2021 10:00
Allianz Australia has launched its new integrated brand campaign, ‘Behind you for what’s ahead’, the first work from high-profile creative startup Howatson+White, following the agency’s official launch in early March.
The work is the first creative execution of the new global brand refresh first flagged in October 2020 to promote the insurer’s purpose – ‘we secure your future’, and a new visual identity.
The new campaign from Allianz and Howatson+White
“We have been collaborating with our colleagues in Munich on this, and we have done extensive customer research and in-depth analysis on the business that has led to the development of the strategy,” said Allianz Australia general manager marketing, Sophie Finn, in an interview with Mumbrella ahead of the campaign launch. “We have co-collaborated at a global level on the development of the brand platform, and it has been a