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Howatson + White launch first brand campaign for Allianz Australia May 10, 2021 10:00 Allianz Australia has launched its new integrated brand campaign, ‘Behind you for what’s ahead’, the first work from high-profile creative startup Howatson+White, following the agency’s official launch in early March. The work is the first creative execution of the new global brand refresh first flagged in October 2020 to promote the insurer’s purpose – ‘we secure your future’, and a new visual identity. The new campaign from Allianz and Howatson+White “We have been collaborating with our colleagues in Munich on this, and we have done extensive customer research and in-depth analysis on the business that has led to the development of the strategy,” said Allianz Australia general manager marketing, Sophie Finn, in an interview with Mumbrella ahead of the campaign launch. “We have co-collaborated at a global level on the development of the brand platform, and it has been a

Michael winterOlivia kruimelAntony partosDani pearceMichael ritchieChris howatsonAllianz australiaant whitechris howatsonhowatsonSophie haydonMaud chaupisGemma cadwalladerWhitesophie finnOlivier fontenaySarah nicholsSophie finnJackson milasTim burrowes