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New Delhi [India], October 14 (ANI/GPRC): The Penang Convention & Exhibition Bureau (PCEB) embarked on a preliminary promotional trip to India in the city of Mumbai and Chennai with the aim to reconnect and revive tourism and business events industry in Penang and India through press conferences and networking nights. The Preliminary Promotional Trip to India was essential for demonstrating market readiness in India. Some of the Indian local airlines have expressed interest in expanding into Penang after attending PCEB's annual roadshow last year. Following the interest, the PCEB team together with YB Yeoh Soon Hin, the State Executive Councillor for Tourism & Creative Economy had a meeting with few airlines to discuss direct flights opportunities to Penang from key cities in India. It is essential to maintain marketing momentum in order to keep airlines enthusiastic about the Penang-India link. "The efforts to ensure tourism is sustainable was taken well into consider